DANIEL FONSECA ART PORTFOLIO
Collage Style Instagram Grid
Initially conceived as a way to purely enhance the aesthetic of the Instagram page, the collage design inspired a transformation in our team's content planning and deployment strategies. It demanded meticulous mapping, where even individual grid squares had to stand on their own, seamlessly corresponding with the videos, events, holidays, or other relevant components being posted.
I’m grateful to have contributed in a key way as the Gentlemen Smugglers' IG page, ran by the PufCreativ team, took the “Best Social Media” title at the 2022 ADCANN Awards.
Programs Used:
Photoshop
2022
Social Media Design
Throughout my time with PufCreativ, my primary role was to ensure that our client's social media content adhered to specific design elements. I utilized the brands' fonts, colors, and styles to design the posts for several social media accounts.
For social media launches, as in the one I worked on for Ounces Dispensary, I would design the content, profile pictures, and highlight icons and then present a "mock grid" to the client before launching.
Collage grids for Instagram are another great way to make the account pop. Demonstrated below for Ript Dispensary, and explained in more detail in the Gentlemen Smugglers project.
Programs Used:
Photoshop, Illustrator
2021-23
T-Shirt Design
These shirts were designed for Knicks OmniFan as a part of their "legends series" and were printed and sold in 2020.
My first intro to graphic design was in high school, when I had a "job" making t-shirts for the different sports teams and clubs at the school. Since then, graphic tees have always been something I'll jump on the opportunity to work on when I get the chance.
Programs Used:
Photoshop
2020
Knicks OmniFan
During college, I interned for a popular New York Knicks social media fan group and app start-up, called Knicks OmniFan. The experience allowed me to blend my lifelong passion for basketball, with the production of visually impactful graphic content. The company's style was not only satisfying to work with, but it also pushed me to significantly bolster my technical proficiency.
Programs Used:
Photoshop
2018-19
